Why team culture matters to your advice: Morrows named among Australia’s Best Workplaces

At Morrows, we’ve always believed that the quality of advice our clients receive is inseparable from the culture we build for our people. This year, that belief was put to an independent test, and the result is one we’re genuinely proud to share.

Earlier in 2026, Morrows was named among the Top 10 Best Workplaces™ in Financial Services & Insurance, ranking fifth nationally in the under-100-employee category, bringing together organisations across banking, accounting and advisory, financial planning, lending and insurance.

We’re now proud to share that Morrows has also been recognised on Great Place To Work®’s Best Workplaces™ Australia list across all industries, in the under-100-employee category, a result achieved in our very first year of certification, and one that puts us alongside some of the country’s most highly regarded employers.

Why this matters to you, our clients

We understand that when you engage an adviser, you’re not just seeking technical expertise; you’re entering a relationship you expect to last years, sometimes decades, particularly when it comes to family wealth, business succession and long-term financial planning. That kind of continuity depends on the people advising you staying, growing and remaining genuinely engaged in their work.

This is where workplace culture stops being an internal HR matter and becomes something that directly affects your journey and experience as a client. A firm where people are supported, listened to and want to build long careers is a firm where:

• You’re more likely to work with the same trusted team over many years
• Your advice is genuinely collaborative — our tax, wealth, business, superannuation, lending and risk advisory teams work as one, because our people trust and know each other
• Decisions are made with the same level of care and consistency you experienced on day one

What’s behind the result

Great Place To Work® certification isn’t based on what we say about ourselves; it’s built on confidential, independent survey feedback from our own team, covering trust in leadership, pride in their work, and the strength of relationships across the firm. This year, 97% of our people told Great Place To Work® that Morrows is a great place to work.

Behind that number sits three years of deliberate work: moving from an annual staff survey to quarterly listening, so we can act on feedback in real time rather than once a year; a peer-to-peer recognition program our people actually use; and, in 2026, the rollout of a dedicated wellbeing platform available to our staff and their families.

When our people are supported, engaged and working well together, it directly improves the quality and consistency of the advice we provide. This recognition reflects our team’s feedback, not our marketing, and that’s exactly why it matters to us.

Looking ahead

We don’t see this as a finish line. Being named a Best Workplace is, if anything, a benchmark for us to build on and a commitment to keep listening to our people so that the experience you have with your Morrows adviser continues to reflect a team that is genuinely engaged, well-supported and in it for the long term.